Under the Influence?

Overview :

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video. Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated. That is not to say that its effectiveness has decreased. However, this type of marketing can be quite costly. In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

By Jacalyn Holsted|2022-02-17T11:54:58-08:00February 17th, 2022|Podcast|Comments Off

About the Author: Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.