Overview :
Businesses can and should build strong customer communities. Give your customers a purpose for choosing your company, provide a sense of belonging by being heard and respected all which leads to building a stronger brand.
The Importance of Building Community
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About the Author: Jacalyn Holsted
Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.
