Organic social media is still valuable in 2024, and it can help you connect with prospects, build relationships with customers, and boost sales. For your organic social media strategy to stay relevant, it is important to know the benefits and develop plans on how to incorporate organic social media Into your overall marketing program. While it appears free, it does take time and resources to effectively develop and execute this type of program. It doesn’t cost you dollars to create a profile and post content. When you can make a free profile, it makes organic social media a cost-effective marketing option, which appeals to many businesses.