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To build and keep your audience, your company needs a solid content marketing strategy and program. Use this opportunity to provide free, valuable content that your audience wants and looks forward to seeing and reading. A content “treat”.

Overview : Using questions, whether expressed verbally or just in our own heads, are a way to open up the possibilities of change for the better.   Listen to this podcast to review how, when and where to ask questions and to be open minded [...]

Building a business, presenting an idea or life itself is not always easy.  But not always easy, doesn't mean giving up at the obstacles presented in your way.  Select your path and consider your alternatives and proceed.   Always keeping in mind that good ideas are often rejected initially. Work through the objections.  If the idea keeps coming up then it is possibly worth pursuing. 

A good mission statement defines your organization and an effective vision statement sets your companies sites to where you want to go.  Neither are a long, thesis with all the information but clear, concise statements.  To further expand and gain more visibility as well as understanding add a story approach for your employees to digest.

In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

Consider that your content marketing program should provide your audience with a "treat"  they look forward to receiving, opening and sharing.