BusinessMarketingSocial Media Podcasts

Overview : In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

Overview : Consider that your content marketing program should provide your audience with a "treat"  they look forward to receiving, opening and sharing.

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.