Podcasts2021-09-27T16:02:56-07:00

BusinessMarketingSocial Media Podcasts

PROFESSIONALLY CURATED PODCASTS TO HELP YOUR BUSINESS GROW

BusinessMarketingSocial Media Podcasts

PROFESSIONALLY CURATED PODCASTS TO HELP YOUR BUSINESS GROW

Welcome to On Point Conversations

Sharing ideas on how to successfully and flexibly navigate the ever-changing and challenging marketing landscape.
Get inspired, stay informed, and gain information on planning and implementing marketing programs.

On Point Podcasts : sharing ideas on how to successfully and flexibly navigate the ever-changing and challenging marketing landscape.
Get inspired, stay informed, and gain information on planning and implementing marketing programs.

Our Latest Podcasts

Delivering you the most useful tips to help navigate these dynamic times!

1702, 2022

Under the Influence?

February 17th, 2022|

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

2001, 2022

The Covid Effect on Digital Marketing

January 20th, 2022|

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

911, 2021

Marketing Messages that Spur Action

November 9th, 2021|

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.

710, 2021

Navigating the Next Phase of Working Environments

October 7th, 2021|

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.

Our Latest Podcasts

Delivering you the most useful tips to help navigate these dynamic times!

1702, 2022

Under the Influence?

February 17th, 2022|

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

2001, 2022

The Covid Effect on Digital Marketing

January 20th, 2022|

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

911, 2021

Marketing Messages that Spur Action

November 9th, 2021|

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.

710, 2021

Navigating the Next Phase of Working Environments

October 7th, 2021|

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.

Consulting Designed Specifically
for Your Business

Designing and implementing custom marketing programs focused on what your business needs.

Consulting Designed Specifically
for Your Business

Designing and implementing custom marketing programs focused on what your business needs.

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