Overview :
Consider that your content marketing program should provide your audience with a “treat” they look forward to receiving, opening and sharing.
Content That is a “Treat” For Your Audience
Share This Story, Choose Your Platform!
About the Author: Jacalyn Holsted
Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.
