Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.
Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
Is a documented content marketing strategy REALLY necessary? Yes! Why? A content marketing strategy is the basic building block [...]
1) Understand the purpose of the press release. A press release is a short, compelling newsworthy storyline that is [...]
One of the questions that I hear is “How do I find applicable content for my online posts?” And, [...]
"Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers [...]
Recently, I started listening to the "Writing Tools" podcasts available at iTunes university. The author, Roy Peter Clark, outlines [...]