Being focused on the customer means more than just providing good customer service. A customer focused company creates a culture so that every strategic business decision is based on the needs and wants of the customer. In this podcast, we cover ways to start or refine your customer focused mission for better customer retention and loyalty.

If you had a clock that was running backwards, it would be easy to see that a change was necessary. However as leaders, we often need to make changes to systems, processes, procedures and change can be difficult. In this podcast, I discuss 10 reasons that change is resisted and how leaders can understand and work around the resistance to change.

To build and keep your audience, your company needs a solid content marketing strategy and program. Use this opportunity to provide free, valuable content that your audience wants and looks forward to seeing and reading. A content “treat”.

Overview : Using questions, whether expressed verbally or just in our own heads, are [...]

Building a business, presenting an idea or life itself is not always easy.  But not always easy, doesn't mean giving up at the obstacles presented in your way.  Select your path and consider your alternatives and proceed.   Always keeping in mind that good ideas are often rejected initially. Work through the objections.  If the idea keeps coming up then it is possibly worth pursuing. 

A good mission statement defines your organization and an effective vision statement sets your companies sites to where you want to go.  Neither are a long, thesis with all the information but clear, concise statements.  To further expand and gain more visibility as well as understanding add a story approach for your employees to digest.

In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

Consider that your content marketing program should provide your audience with a "treat"  they look forward to receiving, opening and sharing.

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.