A Picture is Good, but a Story is Better.

We live in a visual world with visual media and audience preferences for visual content.  But what is behind or related to the visual is important too.  It is the story! Because the story shares more about the visual, offers an interpretation and helps make ideas easier to remember.

By |2021-09-20T12:47:02-07:00September 17th, 2021|Communications, Personas|Comments Off on A Picture is Good, but a Story is Better.

Why is a Content Strategy Really Necessary?

Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...

By |2020-08-26T16:16:37-07:00August 22nd, 2019|Communications, Content Development, Creative Thinking, Crisis management, Learning, Management, Personas, Planning, Quotes, Technology, Uncategorized, Writing|Comments Off on Why is a Content Strategy Really Necessary?

Gauging customer satisfaction with emojis

At my local drug store, there is what looks almost like a Fisher-Price toy. It is free standing battery [...]

By |2020-07-30T21:26:14-07:00March 22nd, 2018|Communications, Content Development, Creative Thinking, Learning, Personas|Comments Off on Gauging customer satisfaction with emojis
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