Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
Innovation defined. Not surprisingly, innovation means different things to different people. In one case, your audience might be thinking [...]
What information should be included in developing a complete ideal persona? Recently a client asked me to create a [...]
"Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers [...]
Starting with an obvious statement, many companies are reducing their workforce. These reductions add to a highly competitive environment [...]
Sometimes, even if your business is doing okay, there are things that can be done to enhance your companies [...]
I know it's a temptation to want to move forward quickly when adding pages or new sections to your [...]