5 Questions to Chart Your Organization’s Community Impact When writing grant applications, there is a framework referred to as [...]
Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.
What is “content strategy” versus “content marketing”? The term “content strategy” has been around since the late ‘90s and refers to the planning, development, and management of content in written and/or digital media.
Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...
Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
At my local drug store, there is what looks almost like a Fisher-Price toy. It is free standing battery [...]
Finding and hiring outside consultants or freelancers can be a challenge. Taking the time to select the right resources will not only save time and money but eliminate unnecessary frustration and stress. It also moves you to successful project completion.
Is a documented content marketing strategy REALLY necessary? Yes! Why? A content marketing strategy is the basic building block [...]
1) Understand the purpose of the press release. A press release is a short, compelling newsworthy storyline that is [...]