Some employers are working under the assumption that any downtime is a problem that needs to be eliminated through increased activities, tasks, shorter timelines and what looks and feels like a hurried and stressful environment. Not true! Here are 12 ways to increase creativity without creating burnout.
Employees always count but when you own a small business, every employee counts even more. Here are nine key points to look when hiring employees for your small business, as well as some additional tips to help you in the process.
A Simple step-by-step process to help easily create meaningful, insightful and helpful content for your target audience. Started by making a list and keeping track of the questions that your customers/clients or potential customers are already asking.
What is “content strategy” versus “content marketing”? The term “content strategy” has been around since the late ‘90s and refers to the planning, development, and management of content in written and/or digital media.
Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...
Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
At my local drug store, there is what looks almost like a Fisher-Price toy. It is free standing battery [...]
Once you have written your story then share your story with your audience. Don’t keep your business story hidden [...]
Every business, no matter stage or size, has stories to tell. The challenge is articulating that story in terms [...]