Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
At my local drug store, there is what looks almost like a Fisher-Price toy. It is free standing battery [...]
Finding and hiring outside consultants or freelancers can be a challenge. Taking the time to select the right resources will not only save time and money but eliminate unnecessary frustration and stress. It also moves you to successful project completion.
Is a documented content marketing strategy REALLY necessary? Yes! Why? A content marketing strategy is the basic building block [...]
1) Understand the purpose of the press release. A press release is a short, compelling newsworthy storyline that is [...]
Once you have written your story then share your story with your audience. Don’t keep your business story hidden [...]
Every business, no matter stage or size, has stories to tell. The challenge is articulating that story in terms [...]
One of the questions that I hear is “How do I find applicable content for my online posts?” And, [...]
What information should be included in developing a complete ideal persona? Recently a client asked me to create a [...]