Directed development of strategic marketing plans for each business sector of the Microsoft Recruiting Organization. Worked collaboratively with external creative and internal Microsoft teams to plan and manage strategy and projects.

Challenge:
Microsoft Recruiters were overloaded with professional resumes that may or may not be applicable to the position they were recruiting for. The Microsoft jobs website was difficult to navigate and offered little for organizing applicants as well as determining the best fit. There were also a series of key employee positions which needed to be filled more quickly with applicable candidates. 

Solution:
A focused online content plan as well as website navigation and content plan reducing spending on recruiting key positions by 20%. This allowed Microsoft to acquire greater talent and fill roles more quickly. Developed targeted recruiting efforts for key employee positions allowing for a more focused recruiting approach.

Led and worked collaboratively with engineering, marketing and sales teams to promote genie lifts to the rental market.

Challenge:
Individual contractors were relying on the rental marketplace to get lifts for specific projects allowing for less investment in equipment and maintenance. Genie Industries was geared toward selling directly to the contractor marketplace and needed to have a better strategy and marketing plan to further reach the rental market and decision leaders.

Solution:
Worked with engineering, marketing and sales teams to develop and implement marketing programs directed to reach the decision makers for the rental market. Increased sales of Genie equipment by 30% to large rental market dealers and leaders in this industry.

Develop marketing strategy for online and traditional communication mediums to grow the customer base and enhance patient relationships. Audit current marketing activities, content and channels to evaluate effectiveness of these activities and channels.

Challenge:
The lab had recently gone through a variety of management changes and wanted to have a unified message and marketing approach to develop a strong connection with patients. In addition to develop more effective and efficient communications’ channels internally.

Solution:
Developed targeted online marketing and content strategy to help patients understand benefits of prescribed testing as well as clear instruction so testing was accurate. Provided an organizational reporting structure including communications channels to enable more efficient internal systems and communication reducing miss communication and increasing profitability.