Develop marketing strategy for online and traditional communication mediums to grow the customer base and enhance patient relationships. Audit current marketing activities, content and channels to evaluate effectiveness of these activities and channels.
The lab had recently gone through a variety of management changes and wanted to have a unified message and marketing approach to develop a strong connection with patients. In addition to develop more effective and efficient communications’ channels internally.
Developed targeted online marketing and content strategy to help patients understand benefits of prescribed testing as well as clear instruction so testing was accurate. Provided an organizational reporting structure including communications channels to enable more efficient internal systems and communication reducing miss communication and increasing profitability.