Post Event Analysis to Get Actionable Insights
Post Event Summary Report : Thank you for signing up for my newsletter! On [...]
Post Event Summary Report Outline for Actionable Ideas
Post Event Review Summary Report The following is a review of what information is helpful in your post event [...]
Path to Innovation
Overview : Using questions, whether expressed verbally or just in our own heads, are [...]
It Isn’t Always Easy!
Building a business, presenting an idea or life itself is not always easy. But not always easy, doesn't mean giving up at the obstacles presented in your way. Select your path and consider your alternatives and proceed. Always keeping in mind that good ideas are often rejected initially. Work through the objections. If the idea keeps coming up then it is possibly worth pursuing.
Is Your Company Mission Focused?
A good mission statement defines your organization and an effective vision statement sets your companies sites to where you want to go. Neither are a long, thesis with all the information but clear, concise statements. To further expand and gain more visibility as well as understanding add a story approach for your employees to digest.
7 Steps to Effective Organizational Change
In my experience, change and that is almost any change is hard. Organizational changes are especially challenging. Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.
Content That is a “Treat” For Your Audience
Consider that your content marketing program should provide your audience with a "treat" they look forward to receiving, opening and sharing.
Building Your Online Presence
Monitor, manage and enhance our online brand reputation. Why do you want to do this? Because it is a way to make sure your business represented the way you want it to be represented, and your customers are getting a good impression of who you are and what you do.
Under the Influence?
Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video. Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated. That is not to say that its effectiveness has decreased. However, this type of marketing can be quite costly. In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.
The Covid Effect on Digital Marketing
Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.