About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

It Isn’t Always Easy!

Building a business, presenting an idea or life itself is not always easy.  But not always easy, doesn't mean giving up at the obstacles presented in your way.  Select your path and consider your alternatives and proceed.   Always keeping in mind that good ideas are often rejected initially. Work through the objections.  If the idea keeps coming up then it is possibly worth pursuing. 

By |2022-06-01T17:08:36-07:00June 1st, 2022|Podcast|Comments Off on It Isn’t Always Easy!

Is Your Company Mission Focused?

A good mission statement defines your organization and an effective vision statement sets your companies sites to where you want to go.  Neither are a long, thesis with all the information but clear, concise statements.  To further expand and gain more visibility as well as understanding add a story approach for your employees to digest.

By |2022-06-01T15:48:37-07:00June 1st, 2022|Podcast|Comments Off on Is Your Company Mission Focused?

7 Steps to Effective Organizational Change

In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

By |2022-06-02T21:18:06-07:00May 18th, 2022|Podcast|Comments Off on 7 Steps to Effective Organizational Change

Building Your Online Presence

Monitor, manage and enhance our online brand reputation.    Why do you want to do this?  Because it is a way to make sure your business represented the way you want it to be represented, and your customers are getting a good impression of who you are and what you do.

By |2022-11-27T20:49:12-08:00April 28th, 2022|Communications|Comments Off on Building Your Online Presence

Under the Influence?

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

By |2022-02-17T11:54:58-08:00February 17th, 2022|Podcast|Comments Off on Under the Influence?

The Covid Effect on Digital Marketing

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

By |2022-01-20T15:58:00-08:00January 20th, 2022|Podcast|Comments Off on The Covid Effect on Digital Marketing
Go to Top