About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

Steps and Strategies to Sell Your Ideas

To combat the inevitable skeptics and naysayers or those who the "not invented here" is the first response,  we are sharing strategies and steps to help you more effectively sell your big ideas.  And, get your ideas approved and implemented.

By |2021-06-10T18:14:49-07:00June 10th, 2021|Podcast|Comments Off on Steps and Strategies to Sell Your Ideas

Process to Build Your Own Effective Stories

Storytelling is an art that can be learned with the right process, defined steps, and a tried and true formula. This process is worth mastering for your business and your customers. Use effective stories to bring people together and inspire action and response.

By |2021-06-07T17:07:49-07:00June 3rd, 2021|Podcast|Comments Off on Process to Build Your Own Effective Stories

Benefits and Steps to Active Listening

Developing active listening skills to get the most out of conversations and presentations making you not only more confident but more valuable to your organization and team. Practical ideas and ways to practice the art of active listening.

By |2021-05-27T16:45:39-07:00May 27th, 2021|Podcast|Comments Off on Benefits and Steps to Active Listening

5 steps to Developing and Sharing Great Ideas

In this podcast, I share the mental digestive process of producing a good idea and the sharing of that idea. Learn the five steps to follow to flesh out that new creative idea that will capture your audience's attention. Gather all the raw data and consciously and unconsciously think about what you learned and are learning to develop and present a great idea. Learn how to implement that idea too so you don't end up hiding it and never sharing the idea (s).

By |2021-05-19T16:02:29-07:00May 19th, 2021|Podcast|Comments Off on 5 steps to Developing and Sharing Great Ideas

System for Producing Creative NEW Ideas

Step1 to getting quality, new ideas start with knowledge. Gather all the raw data you can get including conversations, interviews, studies, written material. Digest the knowledge you learned from this collection of raw date and work to emerge it into a form that offers fresh, new combinations and relationships.

By |2021-05-19T15:25:28-07:00May 17th, 2021|Podcast|Comments Off on System for Producing Creative NEW Ideas

Selecting the Right Influencer to Support Your Marketing Program

Focus on getting the right influencer (s) to promote your business by researching what niche they talk to and are passionate about while offering good, valuable content including answering questions and taking feedback from their t audience. Keep in mind that an influencer should communicate a position that is compatible and agreeable to your views, thoughts and position.

By |2021-05-10T17:20:05-07:00May 10th, 2021|Podcast|Comments Off on Selecting the Right Influencer to Support Your Marketing Program

Incorporating Influencer Marketing in Your Program

Influencer marketing is a strategy to promote your brand and increase your revenue by collaborating with popular and relevant influencers in your particular niche. Characterized by a larger number of loyal and dedicated social media followers, they are seen as experts in their niches and their recommendations are often highly regarded by their followers.

By |2021-04-26T13:00:31-07:00April 26th, 2021|Podcast|Comments Off on Incorporating Influencer Marketing in Your Program
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