About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

Under the Influence?

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video.  Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated.   That is not to say that its effectiveness has decreased.   However, this type of marketing can be quite costly.  In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

By |2022-02-17T11:54:58-08:00February 17th, 2022|Podcast|Comments Off on Under the Influence?

The Covid Effect on Digital Marketing

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

By |2022-01-20T15:58:00-08:00January 20th, 2022|Podcast|Comments Off on The Covid Effect on Digital Marketing

Marketing Messages that Spur Action

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.

By |2022-04-28T13:02:34-07:00November 9th, 2021|Podcast|Comments Off on Marketing Messages that Spur Action

Navigating the Next Phase of Working Environments

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.

By |2021-10-07T15:59:12-07:00October 7th, 2021|Podcast|Comments Off on Navigating the Next Phase of Working Environments

Creating Successful Experiences with a Consultant

Hiring consultants is big business and can take a chunk of your budget. The return on all that advice not only depends on the consultant you hire but also depends on who and how the advice will be received. Both parties, the consultant and the company leaders involved, need to work together to assure that dollars spent are spent wisely. Start by clearly defining your issue. The more precise your company is in knowing what is needed the more precise and helpful the consultant you hire can be. Take the time to work with the outside consultant and listen with an open mind to  ideas, recommendations or counsel comes from the outside source.

By |2021-09-27T16:05:33-07:00September 21st, 2021|Podcast|Comments Off on Creating Successful Experiences with a Consultant

A Picture is Good, but a Story is Better.

We live in a visual world with visual media and audience preferences for visual content.  But what is behind or related to the visual is important too.  It is the story! Because the story shares more about the visual, offers an interpretation and helps make ideas easier to remember.

By |2021-09-20T12:47:02-07:00September 17th, 2021|Communications, Personas|Comments Off on A Picture is Good, but a Story is Better.

5 Steps to Productive Meetings

More times then I can count, I hear individuals complain about spending too much time in meetings. I agree this can happen. But there are ways to make meetings productive. In this podcast, I outline 5 easy ways to not only make your meetings more productive and get your action plan in place lending to a successful project outcome.

By |2021-09-09T14:37:47-07:00September 9th, 2021|Podcast|Comments Off on 5 Steps to Productive Meetings

8 Steps to Creating Your Online Course

Online courses are popular and even more so now with Covid19 restrictions/changes. And creating online courses require time, effort and resources. So knowing how to effectively create an online course that is beneficial, helpful and makes you a profit is crucial. Listen to this podcast for 8 steps to creating your own online course.

By |2021-08-20T09:48:23-07:00August 16th, 2021|Podcast|Comments Off on 8 Steps to Creating Your Online Course

What Characteristics Identify Your Audience? Part 2

In this podcast, we describe the remaining 6 categories that define the types of personality traits combined with the basic human motivations. Why should you care? we use these in branding to define more closely and with greater focus who we are trying to reach and what might resonate more effectively with that group. This approach can also bring the consumer to a more human, personal group. And a better understanding of the consumers wants, needs, and desires.

By |2021-09-09T10:17:22-07:00August 12th, 2021|Podcast|Comments Off on What Characteristics Identify Your Audience? Part 2

Identifying Branding Archetypes – Part 1

In this podcast. we identify 12 branding rchetype categories that relate to the types of audience categories.  In this first podcast, we explain the first 6 archetype categories with key information that surrounds this category.  Branding archetypes are mental frameworks that symbolize the common human motivations, as well as drives, desires, and goals surrounding each group. These categories are loosely based on the work of psychologist, Carl Jung, who identified 12 major personality archetypes.

By |2021-07-26T20:15:45-07:00July 26th, 2021|Podcast|Comments Off on Identifying Branding Archetypes – Part 1
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