About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

Ways to Unstick When Stuck

Whether it’s a big problem or a small issue if you keep tripping on in and can’t seem to solve or resolve the issue, you could be creatively stuck. I think we all know what it’s like to feel creatively stuck. But what is the answer or what can you do … well let’s try talking to yourself! This approach is designed to capture the mind to focus on the issue and look at it from all sides as well as use the clumsiness of conversation to get unstuck. The reason I tried and use this method is because I want to solve problems and not keep ruminating on them. I do this by speaking the problems through with different imaginary personas: course lecturer; teacher, friend, relative and so on. For each one I adopt a different conversational style, each one helping to shape and refine the problem, the idea and ultimately the solution.

By |2023-07-13T13:29:24-07:00July 13th, 2023|Podcast|Comments Off on Ways to Unstick When Stuck

Minimizing Layoff Effects On Employees

While laying off people might seem like an easy approach to cutting costs.  And, doing the act as quickly as possible will provide a path to move forward.  Think again because layoffs cause all types of disruptions to your remaining employees and good chance, they will start looking for employment elsewhere. Mass layoffs affect not only those who lose their jobs, but also those who stay behind.

By |2023-05-22T14:57:25-07:00May 22nd, 2023|Podcast|Comments Off on Minimizing Layoff Effects On Employees

Jargon, Buzzwords, Idioms, Acronyms–Huh?

Using jargon, buzzwords, idioms or terminology associated with marketing can sometimes leave your audience confused. If the audience doesn't understand what you are presenting they could outright reject your ideas or put barriers in place that derails the project or idea.

By |2022-11-15T14:58:04-08:00November 15th, 2022|Podcast, Uncategorized|Comments Off on Jargon, Buzzwords, Idioms, Acronyms–Huh?

The Importance of Building Community

Businesses can and should build strong customer communities. Give your customers a purpose for choosing your company, provide a sense of belonging and being heard and respected all which leads to building a stronger brand.

By |2022-11-10T14:15:13-08:00November 10th, 2022|Podcast, Uncategorized|Comments Off on The Importance of Building Community
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