For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.
Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.
Hiring consultants is big business and can take a chunk of your budget. The return on all that advice not only depends on the consultant you hire but also depends on who and how the advice will be received. Both parties, the consultant and the company leaders involved, need to work together to assure that dollars spent are spent wisely. Start by clearly defining your issue. The more precise your company is in knowing what is needed the more precise and helpful the consultant you hire can be. Take the time to work with the outside consultant and listen with an open mind to ideas, recommendations or counsel comes from the outside source.
We live in a visual world with visual media and audience preferences for visual content. But what is behind or related to the visual is important too. It is the story! Because the story shares more about the visual, offers an interpretation and helps make ideas easier to remember.
More times then I can count, I hear individuals complain about spending too much time in meetings. I agree this can happen. But there are ways to make meetings productive. In this podcast, I outline 5 easy ways to not only make your meetings more productive and get your action plan in place lending to a successful project outcome.
Online courses are popular and even more so now with Covid19 restrictions/changes. And creating online courses require time, effort and resources. So knowing how to effectively create an online course that is beneficial, helpful and makes you a profit is crucial. Listen to this podcast for 8 steps to creating your own online course.
In this podcast, we describe the remaining 6 categories that define the types of personality traits combined with the basic human motivations. Why should you care? we use these in branding to define more closely and with greater focus who we are trying to reach and what might resonate more effectively with that group. This approach can also bring the consumer to a more human, personal group. And a better understanding of the consumers wants, needs, and desires.
In this podcast. we identify 12 branding rchetype categories that relate to the types of audience categories. In this first podcast, we explain the first 6 archetype categories with key information that surrounds this category. Branding archetypes are mental frameworks that symbolize the common human motivations, as well as drives, desires, and goals surrounding each group. These categories are loosely based on the work of psychologist, Carl Jung, who identified 12 major personality archetypes.
Sometimes just getting back to basics is a really great idea. It is with content creation, This podcast includes 4 key questions that you can answer to develop more effective content. Content can be easy to create but unless it delights your customers and potential customers it might just either not be worth the cost of resources to create or move in the opposite direction and turn those people off to finding other solutions to their problems.
Never had I ever heard or seen any marketing messaging spoken or written that describes a company of having anything but excellent or award winning or whatever positive adjective describing stellar customer service. And, many times I am disappointed in the actual customer service experience.