About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

Is Your Company Culture Customer Focused?

Being focused on the customer means more than just providing good customer service. A customer focused company creates a culture so that every strategic business decision is based on the needs and wants of the customer. In this podcast, we cover ways to start or refine your customer focused mission for better customer retention and loyalty.

By |2022-09-06T17:27:38-07:00September 6th, 2022|Podcast|Comments Off on Is Your Company Culture Customer Focused?

Is Your Clock Running Backwards?

If you had a clock that was running backwards, it would be easy to see that a change was necessary. However as leaders, we often need to make changes to systems, processes, procedures and change can be difficult. In this podcast, I discuss 10 reasons that change is resisted and how leaders can understand and work around the resistance to change.

By |2022-09-01T14:17:38-07:00September 1st, 2022|Podcast|Comments Off on Is Your Clock Running Backwards?

Giving Your Audience Content “Treats”

To build and keep your audience, your company needs a solid content marketing strategy and program. Use this opportunity to provide free, valuable content that your audience wants and looks forward to seeing and reading. A content “treat”.

By |2022-07-19T15:07:24-07:00July 19th, 2022|Podcast|Comments Off on Giving Your Audience Content “Treats”

Making Your Meetings Productive

Get to the point in meetings by starting with an agenda that includes the meeting purpose and ending with a well-designed action plan so you can track and get to your real goals.  Use the tools identified in this blog post to setup your action plan and agenda for meetings.

By |2022-07-14T14:54:34-07:00July 14th, 2022|Team Building|Comments Off on Making Your Meetings Productive

It Isn’t Always Easy!

Building a business, presenting an idea or life itself is not always easy.  But not always easy, doesn't mean giving up at the obstacles presented in your way.  Select your path and consider your alternatives and proceed.   Always keeping in mind that good ideas are often rejected initially. Work through the objections.  If the idea keeps coming up then it is possibly worth pursuing. 

By |2022-06-01T17:08:36-07:00June 1st, 2022|Podcast|Comments Off on It Isn’t Always Easy!

Is Your Company Mission Focused?

A good mission statement defines your organization and an effective vision statement sets your companies sites to where you want to go.  Neither are a long, thesis with all the information but clear, concise statements.  To further expand and gain more visibility as well as understanding add a story approach for your employees to digest.

By |2022-06-01T15:48:37-07:00June 1st, 2022|Podcast|Comments Off on Is Your Company Mission Focused?

7 Steps to Effective Organizational Change

In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

By |2022-06-02T21:18:06-07:00May 18th, 2022|Podcast|Comments Off on 7 Steps to Effective Organizational Change
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