About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

8 Attributes of a Healthy Project Team 

Change is happening.  Change in the we work and interact, technology, customers, and competitors. If you are not changing the way you work as a team you could be moving backwards.  Unleash the potential in your team to get the most out of your teams and create a healthy, happy team.

By |2021-02-24T12:12:03-08:00February 8th, 2021|Communications, Management, Team Building, Uncategorized|Comments Off on 8 Attributes of a Healthy Project Team 

How to Pitch Investors with the Ask

It takes planning and effort to pitch the right investors with the right information.  Learn what you need to know to approach the right investors and develop a slide deck that puts you and your company in the best light while acquiring investors that can help you.

By |2021-01-21T11:55:07-08:00January 7th, 2021|Podcast|Comments Off on How to Pitch Investors with the Ask

How to Benefit from a Board of Directors or Mentor Group.

Deciding to add a board or make changes to your current board is a decision that requires time and thought.  When board members know what is expected of them, the board is on its’ way to being strong, effective and helpful to your organization. You want your board members to be a truly independent voice that works well within a team to make meet your organization’s best interests.

By |2020-12-31T15:34:09-08:00December 30th, 2020|Management|Comments Off on How to Benefit from a Board of Directors or Mentor Group.

12 Ways to Foster Creative Thinking During Stressful Times

Some employers are working under the assumption that any downtime is a problem that needs to be eliminated through increased activities, tasks, shorter timelines and what looks and feels like a hurried and stressful environment.  Not true! Here are 12 ways to increase creativity without creating burnout.

By |2020-12-10T12:15:50-08:00December 4th, 2020|Communications, Content Development, Creative Thinking|Comments Off on 12 Ways to Foster Creative Thinking During Stressful Times

What to Look for When Hiring Employees

Employees always count but when you own a small business, every employee counts even more. Here are nine key points to look when hiring employees for your small business, as well as some additional tips to help you in the process.

By |2020-12-14T16:50:02-08:00November 19th, 2020|Communications, Content Development, Creative Thinking|Comments Off on What to Look for When Hiring Employees

Developing Your Online Personal Brand

Developing your personal brand provides your online presence and communication with the positive attributes you want or need to portray to grow your business or a targeted company.  Start by making a list of your positive traits and images you want your online presence to demonstrate.

By |2020-12-09T14:27:04-08:00November 16th, 2020|Podcast|Comments Off on Developing Your Online Personal Brand

6 Steps to Creating Great Content

A Simple step-by-step process to help easily create meaningful, insightful and helpful content for your target audience. Started by making a list and keeping track of the questions that your customers/clients or potential customers are already asking.

By |2020-11-05T14:57:18-08:00November 5th, 2020|Content Development, Creative Thinking, Uncategorized|Comments Off on 6 Steps to Creating Great Content
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