About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

Selecting the Right Influencer to Support Your Marketing Program

Focus on getting the right influencer (s) to promote your business by researching what niche they talk to and are passionate about while offering good, valuable content including answering questions and taking feedback from their t audience. Keep in mind that an influencer should communicate a position that is compatible and agreeable to your views, thoughts and position.

By |2021-05-10T17:20:05-07:00May 10th, 2021|Podcast|Comments Off on Selecting the Right Influencer to Support Your Marketing Program

Incorporating Influencer Marketing in Your Program

Influencer marketing is a strategy to promote your brand and increase your revenue by collaborating with popular and relevant influencers in your particular niche. Characterized by a larger number of loyal and dedicated social media followers, they are seen as experts in their niches and their recommendations are often highly regarded by their followers.

By |2021-04-26T13:00:31-07:00April 26th, 2021|Podcast|Comments Off on Incorporating Influencer Marketing in Your Program

Apply for Grants for Small Businesses

Most people associate grants with non profits but this is not the case. Particularly, during times of the pandemic, many small businesses are able to apply for grants to gain funding to recover from financial loss. Or, reimbursing expenses that are needed to run your business.

By |2021-04-20T10:29:22-07:00April 12th, 2021|Podcast|Comments Off on Apply for Grants for Small Businesses

10 Steps to Building Your Content Strategy

10 easy to follow steps to building your own effective content strategy.  Building your content strategy will save you time and money as each posting, whether blog, social media, guest posts,  will help you be intentional and consistent in your message. It will also help in the development and communication of a strong brand message.

By |2021-03-29T12:47:33-07:00March 29th, 2021|Podcast|Comments Off on 10 Steps to Building Your Content Strategy

Developing and Keeping a “Course of Life” Review

Building and keeping a strong CV (Curriculum Vitae or Course of Life) document that helps you whether looking for a job, securely employed, looking for advancement or own your own company.  This exercise will help you to remember all the positive things you have accomplished and keep in mind even in stressful situations.

By |2021-03-18T16:05:56-07:00March 18th, 2021|Podcast|Comments Off on Developing and Keeping a “Course of Life” Review

Your Own Balanced Wheel

The Wheel of Life has 8 sections, all of which are pretty self-explanatory. Whether you are building a business or in a job and working hard maintaining balance can often go to the wayside and we (and I am referring to me too!) focus on one or two things and then wonder why our stress level is so high, we are constantly tired or exhausted.  

By |2021-03-18T12:18:21-07:00March 18th, 2021|Management, Planning, Uncategorized|Comments Off on Your Own Balanced Wheel

Getting Your New Idea Accepted

If you have a new idea for either a new business or your current business, take the time to develop until you are ready to share with others.   Giving yourself time to discover, investigate and then incubate your idea will allow a better chance that you will be able to communicate the idea effectively to get buy-in from team members, investors and others who will help you bring your idea to light.

By |2021-03-22T16:20:12-07:00March 12th, 2021|Podcast|Comments Off on Getting Your New Idea Accepted

8 Attributes of a Healthy Project Team 

Change is happening.  Change in the we work and interact, technology, customers, and competitors. If you are not changing the way you work as a team you could be moving backwards.  Unleash the potential in your team to get the most out of your teams and create a healthy, happy team.

By |2021-02-24T12:12:03-08:00February 8th, 2021|Communications, Management, Team Building, Uncategorized|Comments Off on 8 Attributes of a Healthy Project Team 
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