This step involves becoming familiar with your unique business strengths, opportunities, weaknesses and threats.
How? By asking questions, sharing data, and using our curiosity and listening skills to observe your marketing environment including reviewing objectives, strategies and activities.
The goal is to determine what is and isn’t producing results as well as opportunities to improve your company’s marketing performance.
Exploration and discovery are keys. Clients are often surprised at what is uncovered in the audit phase. In many cases, there are insights that aren’t readily available without our outside perspective.