My Approach
Business organizations and needs are unique so the approach we use is not one size fits all but based on specific opportunities, goals and objectives.
How do we start?
With a complimentary get-to-know meeting. This is where we all get an opportunity to determine if there is a suitable fit between what we offer and what you need.
From that meeting, if we are moving forward, we review next steps. The approach we use is flexible, so this is an example of our process framework.
This step involves becoming familiar with your unique business strengths, opportunities, weaknesses and threats.
How? By asking questions, sharing data, and using our curiosity and listening skills to observe your marketing environment including reviewing objectives, strategies and activities.
The goal is to determine what is and isn’t producing results as well as opportunities to improve your company’s marketing performance.
Exploration and discovery are keys. Clients are often surprised at what is uncovered in the audit phase. In many cases, there are insights that aren’t readily available without our outside perspective.
After the audit, we develop an integrated content and marketing plan with insights and recommendations on how to proceed.
Many companies mistakenly believe that planning is only for large businesses that have more time, money and staff. And, a long-term process that takes weeks or even months. It is not. The point is to have a game plan based on what was discovered in the audit phase.
Without a plan, it is like building a house without a blueprint. It can be done but the results may not be what you want or even functional.
Now it is time to get projects done.
Implementation includes prioritizing the defined activities, integrating tools and including any systems that make implementation easier. Also, reviewing who is responsible, time frames, expectations, methods for evaluation and budget.
Using checkpoints and measurable goals, we verify that the results expected are on track and goals are being met. Understanding the analytics gives us the opportunity to make changes, if needed.
With business climate changes, technology changes, competition changes or whatever life brings comes the need to re-evaluate your strategy and plan to make sure it is still effectively working for you.
If you are interested in exploring working together, I invite you to schedule a conversation to discover if working together is a good fit.
My Approach
Business organizations and needs are unique so the approach we use is not one size fits all but based on specific opportunities, goals and objectives.
How do we start?
With a complimentary get-to-know meeting. This is where we all get an opportunity to determine if there is a suitable fit between what we offer and what you need.
From that meeting, if we are moving forward, we review next steps. The approach we use is flexible, so this is an example of our process framework.
This step involves becoming familiar with your unique business strengths, opportunities, weaknesses and threats.
How? By asking questions, sharing data, and using our curiosity and listening skills to observe your marketing environment including reviewing objectives, strategies and activities.
The goal is to determine what is and isn’t producing results as well as opportunities to improve your company’s marketing performance.
Exploration and discovery are keys. Clients are often surprised at what is uncovered in the audit phase. In many cases, there are insights that aren’t readily available without our outside perspective.
After the audit, we develop an integrated content and marketing plan with insights and recommendations on how to proceed.
Many companies mistakenly believe that planning is only for large businesses that have more time, money and staff. And, a long-term process that takes weeks or even months. It is not. The point is to have a game plan based on what was discovered in the audit phase.
Without a plan, it is like building a house without a blueprint. It can be done but the results may not be what you want or even functional.
Now it is time to get projects done.
Implementation includes prioritizing the defined activities, integrating tools and including any systems that make implementation easier. Also, reviewing who is responsible, time frames, expectations, methods for evaluation and budget.
Using checkpoints and measurable goals, we verify that the results expected are on track and goals are being met. Understanding the analytics gives us the opportunity to make changes, if needed.
With business climate changes, technology changes, competition changes or whatever life brings comes the need to re-evaluate your strategy and plan to make sure it is still effectively working for you.
If you are interested in exploring working together, I invite you to schedule a conversation to discover if working together is a good fit.